Make it about your reader, not you.
When we focus on ourselves, we tend to get in our own way-that's the nature of the ego. When we focus on others, we can get out of our own way and come from the heart.
Think about your reader's pain, challenges or goals. Imagine your reader in detail. Reconnect with and re-read your vision/intention statement before writing.
This should put you back in a place of inspiration and service. You'll come from your heart, not your ego